Friday, December 27, 2019

History of the Iron Lung or Respirator

By definition, the iron lung is an airtight metal tank that encloses all of the body except the head and forces the lungs to inhale and exhale through regulated changes in air pressure. According to Robert Hall author of History of the British Iron Lung, the first scientist to appreciate the mechanics of respiration was John Mayow. John Mayow In 1670, John Mayow demonstrated that air is drawn into the lungs by enlarging the thoracic cavity. He built a model using bellows inside which was inserted a bladder. Expanding the bellows caused air to fill the bladder and compressing the bellows expelled air from the bladder. This was the principle of artificial respiration called external negative pressure ventilation or ENPV that would lead to the invention of the iron lung and other respirators. Iron Lung Respirator - Philip Drinker The first modern and practical respirator nicknamed the iron lung was invented by Harvard medical researchers Philip Drinker and Louis Agassiz Shaw in 1927. The inventors used an iron box and two vacuum cleaners to build their prototype respirator. Almost the length of a subcompact car, the iron lung exerted a push-pull motion on the chest. In 1927, the first iron lung was installed at Bellevue hospital in New York City. The first patients of the iron lung were polio sufferers with chest paralysis. Later, John Emerson improved upon Philip Drinker’s invention and invented an iron lung that cost half as much to manufacture.

Thursday, December 19, 2019

History of Punishment - 835 Words

According to (Seiter, 2011) Cesare Beccaria is known as the founder of the classical school of criminology, the first organized theory of crime causation linked to appropriate punishments. According to (Seiter, 2011) Beccaria suggested that the purpose of punishment is utility or the prevention of crime. According to (Seiter, 2011) Jeremy Bentham is the creator of the hedonistic calculus suggesting that punishments outweigh the pleasure criminals get from committing crime. According to (Seiter, 2011) another way to remove offenders from society was through transportation or deportation. Transportation started in England and was used throughout the seventeenth and eighteenth centuries to send undesirables to the colonies in America.†¦show more content†¦The Walnut street jail was the first penitentiary in the United States according to (Seiter, 2011). According to (Seiter, 2011) the Pennsylvania system was known as the separate and silent system with silence enforced and inma tes not allowed to see or talk with each other. Through this approach, it was believed that offenders would not be morally contaminated and be trained in crime by other prisoners. According to (Seiter, 2011) the Auburn system became known as the congregate and silent system as officials continued to reduce the spread of criminals ideas by inmates through silence and strict discipline they wanted inmates to march with their eyes looking down at the ground. They did not want the inmates to give other inmates ideas. According to (Seiter, 2011) the emphasis was on having inmates work and produce products that could help make the prisons economically self- supporting using there free labor, prisons became very successful at this prison management emphasized production as much as security and rehabilitation, and the volume of prison made products sold on the open market increased considerably. According to the industrial prison era from 1910 to 1935, led to the first major interest in the management of prisons by external parties. According to (Seiter, 2011) as time went on the Ashurst- summers act was amended in 1940 , that severely limited theShow MoreRelatedHistory of Punishment2331 Words   |  10 Pages352_Spring 2011 History Instructor: Marcos L. Misis (ABD) . 1 HISTORY OF CORRECTIONS IN AMERICA Early History of Corrections †¢ Codified punishment for offenders was developed in the early ages of human history. †¢ One of the earliest known written codes that specified different types of offenses and punishments was the Code of Hammurabi in 1750 B.C. The Code of Hammurabi was divided into sections to cover different types of offenses and contained descriptions of the punishments to be imposedRead MoreEssay on The History of Punishment1108 Words   |  5 PagesPunishment is a brutal, severe feeling that has been around for centuries. Since the oldest civilizations till Today punishment has impact the world and how people live their life. Throughout generation to generation civilizations, countries have grown in crimes and punishment. Ancient punishments were harsher than Today’s punishments. In Middle ages, Ancient Greece and Rome, Mesopotamia they’d cruel punishments that were more harsher, severe than Today’s. In the oldest civilizations people wereRead MorePurpose and History of Punishment785 Words   |  4 PagesPurpose and History of Punishment The American society of punishment has been heavily based on British law, which has in turn grown from Western capital punishment and personal retribution. In the seventh century A.D. leaders in government have begun to realize that crimes harmed society. The government started becoming more involved in controlling crimes and punishment for the crimes being committed. To protect the citizens the leaders of the governing body assembled a set of laws that were passedRead MoreThe History of Capital Punishment1239 Words   |  5 Pagesand there was no DNA evidence or murder weapon found (Pilkington). How can a man’s life be taken in such an unfair and cruel way? The world should make capital punishment illegal, recognizing it as a moral and ethical mistake, a cruel and misguided injustice, and an impractical and wasteful act. Capital punishment has a complicated history, both worldwide and particularly in the United States. Due to the efforts of human rights groups and evolutions in society, the world has many fewer executionsRead MoreSex and Punishment in History502 Words   |  2 Pageshomosexuality, beastality, prostitution, and the age of the consent. Whilst covering every aspect of sex, such along with rape and pornography it also describes the punishments people received such as murder or heavy fines or torture. Even though it has done exactly what the title suggested I did not realise that it would appear as a history book and go through every period in detail but would rather just elaborate on important or pinnacle sex differences. The chapters are long but the fact that itRead MoreHistory of Capital Punishment in America779 Words   |  3 PagesCapital Punishment, the process by which the government takes the life of an offender for crimes committed against humanity. Capital Punishment also referred to as the â€Å"death penalty† has played a role in the correctional process dating back to 1608 in Jamestown. Over the years the use of Capital Punishment has fluctuated. Like most areas of corrections the death penalty has become reformed and altered to needs of modern day society. Like most controversial issues the majority of people haveRead MoreHistory of Capital Punishment Essay997 Words   |  4 PagesHistory of Capital Punishment In the history of the world, the punishment for murder, or homicide, has generally been â€Å"the death penalty†. This seems to be the most logical punishment. If someone intentionally kills an innocent human being, why should he be able to live? Or should he? Should he be forced to suffer for the remainder of his life for this terrible crime? There are many arguments and opinions on this topic; many reasons why we should sentence murderers to death, but many reasonsRead More The History of Capital Punishment Essay2004 Words   |  9 PagesThe History of Capital Punishment   Ã‚  Ã‚  Ã‚  Ã‚  Crime has been a plague on society from ancient times to present. In response to this plague, society has formed structured rules to deal with the perpetrators of crime. A crime can be defined as act that society’s government deems as illegal. Different societies have formed various methods and standards for evaluating crime and assigning corresponding punishment. What constitutes a crime has changed throughout the course of history. In ancient timesRead MoreHistory of THe Capital Punishment Essay714 Words   |  3 PagesThe capital punishment, known as the death penalty has been a widely debated topic in America over its constitutionality after being reinstated in 1976. There are two distinct sides in the debate over whether the death penalty is an unjust punishment. The debate spreads over to whether mentally ill and juveniles should be tried as adults and receive the death penalty or if their mental capacity restrains the government from issuing the punishment. Not only that, but the methods used to administerRead MoreThe Effects Of Punishment And The History Of Prison Development1013 Words   |  5 Pages Introduction The desire and history of the correction system is necessary to recognize though we are trying to comprehend where the system stands today. The correction system today has appears to came long way from where it was countless years ago. This paper is going to discuss the history of punishment and the history of prison development. It will also discuss the Pennsylvania system and the Auburn system and how they compare. The final

Wednesday, December 11, 2019

Christian Liberal Arts Education Essay Example For Students

Christian Liberal Arts Education Essay Liberal arts colleges are much more invested in their students and the teachers make an impact on the students. The universities Of higher learning that tend to the mental, physical, and spiritual states of their students in the most holistic manner are Christian liberal arts colleges. Built on the ideas of Socrates and Plato, all liberal arts colleges endorse the ideal that the greatest growth comes from the study of many different subjects. However, it is clearly written throughout Ecclesiastics that everything is meaningless without God (ESP.). In order to fully understand the objectives of a Christian liberal arts education, it is first necessary to define the origins of the system of learning. When looking at the definition of the word liberal, the word has a certain meaning of freedom as it is intended to tree the mind tot the individual who partakes in it. The ancient system is described in the Liberal Arts for the Christian Life as one that shaped students with powerful results, developing them into the kinds of human beings who could become effective leaders in all areas of society (Davis 37). Philosophers, such as Socrates and Aristotle, began to encourage their students to engage in a broad, interdisciplinary approach to learning (Davis 37). They let that for their students to best serve society, they should be educated in a variety Of different subjects as opposed to focusing solely on one. As education systems matured, a more structured curriculum for liberal arts education began to from. The first century saw liberal arts students studying seven core subjects, to include the disciplines of science, mathematics, language arts, and philosophy. Author Jeffrey David notes in The Countercultures Quest Of Christian Liberal Arts that ancient liberal arts learning. Then, depended upon reading a diverse selection of core texts with the aim of critical engagement and evaluative judgment (Davis 38). Around this time was introduced a key to success, Jesus came to earth as a baby horn of a virgin mother being wholly God and wholly man. After His death and resurrection, the apostles, newly filled with the Holy Spirit, began to spread the good news?God had visited earth and seta new, grace-filled and humanly incomprehensible, course. In the ensuing centuries, Christianity became a prominent religion, Early Christian teachers and philosophers understood that a liberal arts education was effective as it prepared students for many different aspects of their upcoming lives, but a flaw in this education system was the lack of growing the students spirituality. Augustine speaks of those who study without Christ at the center in Confessions when he wrote, of this way they know nothing they think of themselves exalted to the stars and brilliant. And then later, TFH do not find the Truth who is artificer of creation because they do not seek him with reverence Their reasoning grows unsound as they claim to be wise and arrogate to themselves what is yours (Augustine 78). These claims about the liberal arts education of that time made by Saint Augustine and many Others began the implantation Of Christian thought and teaching into a liberal arts education. Thus, a Christian liberal arts education can be defined as an education that actively tries to produce students Who are well rounded in all aspects of their life while maintaining God at the center oftener lives. The main goal of a Christian liberal arts education is to prepare students for life after university by making sure they are well-rounded in all areas and ensuring God is the center of their life. An additional goal of a Christian liberal arts education is to shape a students Christian Worldview. .uc64f77b3b339e38e6797d190a3c5c468 , .uc64f77b3b339e38e6797d190a3c5c468 .postImageUrl , .uc64f77b3b339e38e6797d190a3c5c468 .centered-text-area { min-height: 80px; position: relative; } .uc64f77b3b339e38e6797d190a3c5c468 , .uc64f77b3b339e38e6797d190a3c5c468:hover , .uc64f77b3b339e38e6797d190a3c5c468:visited , .uc64f77b3b339e38e6797d190a3c5c468:active { border:0!important; } .uc64f77b3b339e38e6797d190a3c5c468 .clearfix:after { content: ""; display: table; clear: both; } .uc64f77b3b339e38e6797d190a3c5c468 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc64f77b3b339e38e6797d190a3c5c468:active , .uc64f77b3b339e38e6797d190a3c5c468:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc64f77b3b339e38e6797d190a3c5c468 .centered-text-area { width: 100%; position: relative ; } .uc64f77b3b339e38e6797d190a3c5c468 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc64f77b3b339e38e6797d190a3c5c468 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc64f77b3b339e38e6797d190a3c5c468 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc64f77b3b339e38e6797d190a3c5c468:hover .ctaButton { background-color: #34495E!important; } .uc64f77b3b339e38e6797d190a3c5c468 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc64f77b3b339e38e6797d190a3c5c468 .uc64f77b3b339e38e6797d190a3c5c468-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc64f77b3b339e38e6797d190a3c5c468:after { content: ""; display: block; clear: both; } READ: My Native Land EssayDry. Philip Risen explains worldview as a well-reasoned framework of beliefs and convictions that helps us to see the big picture, giving true and unified perspective on the meaning of human existence (Risen 20). The goal of a Christian liberal arts education is to challenge somebody into considering if their beliefs come from the world or from God, gay integrating faith into the curriculum, students view their academic studies through Gods perspective rather than separating their faith from their academics. A proper Christian worldview prepares students to think critically room a Christian perspective in all areas of their lives, becoming effective leaders in many disciplines. A Christian liberal arts education also strives to teach students to seek truth in an intentional way. Christian doctrine proclaims that all truth is Gods truth, and therefore an education should promote curiosity in students who desire to discover Gods truth through all avenues of study and learning. In Plats Apology, Socrates exemplifies this idea by seeking truth above all else. When he was on trial, Socrates Vass willing to die in order to preserve the truth above all else (Plato 25). An education centered on Christ worshiping and pursuing Gods truth. A Christian liberal arts education integrates Jesus Christ into all areas of learning, teaching students that all truth flows from the gather, therefore students Will glorify God With every aspect Of their own lives. Another goal of a Christian liberal arts education is to help students form a strong moral foundation that they can begin to build on for their rest Of their lives. The integration of faith into academics encouraged students to begin to make decisions based off of moral virtue and ethical reasoning rather than imply reason and intellectual decision making. In addition, because a Christian liberal arts education strives to pursue Jesus in everything that they do, it fosters integrity and stewardship both in and outside of the classroom. A Christian liberal arts education pushes students to think differently than the typical university student, promoting the pursuit of Christ in all aspects of a students elite. Ultimately, a Christian liberal arts education strives to teach students to think critically from a Christian perspective, preparing them as leaders for all challenges tot elite. Augustine flaw still remains. As stated in Confessions, Of this way they know nothing; they think of themselves exalted to the stars and brilliant (Augustine 104). Therefore, the well-educated Christian liberal arts student and developing leader must never believe that their gained knowledge is sufficient or the singular platform upon which to live life. It is far too often observed that the well-educated and experienced student and then confident leader stops the pursuit of learning and determines that the information gleaned is the pinnacle of understanding. This arrogant State Of learning displaces the deed for the constant dependency upon God. The practices implemented by the students Of a Christian liberal arts education are an important part of how these colleges achieve their goals. One important practice Of Christian liberal arts students is to be active intentional members Of their community. God calls Christians to live in community as stated in 1 Corinthians 1:10 when it says l appeal to you, brothers, in the name of our Lord Jesus Christ, that all of you agree with one another so that there may be no divisions among you and that you may be perfectly united in mind and Hough, (ESP.) Through building community within Christian liberal arts education, students are able to challenge one another academically and support each other through struggles and successes. In addition, the support received trot a Christian community is a key when growing as a Christian. In Augustine Confessions, Augustine shares hove his mother prayed for him for years before his conversion (Augustine 101). Christian support like Augustine received trot his mother is an example of the community Christian liberal arts colleges build for their students. This bye of Christian community supports students throughout their Christian liberal arts education as well as growing in the their own faith. .ue192f60f272602de64125737d9595f6c , .ue192f60f272602de64125737d9595f6c .postImageUrl , .ue192f60f272602de64125737d9595f6c .centered-text-area { min-height: 80px; position: relative; } .ue192f60f272602de64125737d9595f6c , .ue192f60f272602de64125737d9595f6c:hover , .ue192f60f272602de64125737d9595f6c:visited , .ue192f60f272602de64125737d9595f6c:active { border:0!important; } .ue192f60f272602de64125737d9595f6c .clearfix:after { content: ""; display: table; clear: both; } .ue192f60f272602de64125737d9595f6c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue192f60f272602de64125737d9595f6c:active , .ue192f60f272602de64125737d9595f6c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue192f60f272602de64125737d9595f6c .centered-text-area { width: 100%; position: relative ; } .ue192f60f272602de64125737d9595f6c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue192f60f272602de64125737d9595f6c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue192f60f272602de64125737d9595f6c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue192f60f272602de64125737d9595f6c:hover .ctaButton { background-color: #34495E!important; } .ue192f60f272602de64125737d9595f6c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue192f60f272602de64125737d9595f6c .ue192f60f272602de64125737d9595f6c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue192f60f272602de64125737d9595f6c:after { content: ""; display: block; clear: both; } READ: Bioethics in A Brave New World EssayThe second practice that Christian liberal arts students should foster is making God at the center of all that they do Augustine embodies this idea throughout Confessions. His life avgas a constant prayer to God. He describes his hunger for God when he says, have made us and drawn us to yourself, and our heart is unquiet until it rests in you (Augustine 3). The lives of Christian liberal arts students should be centered on God. Students have a tendency to compartmentalize their spiritual lives separately from their academic lives. When pursuing a Christian liberal arts education, it is important to recognize that spirituality and intellectuality are intrinsically linked. Mark Noel convicts evangelical Christians in The Scandal Of the Evangelical Mind saying that a long- term problem has been created from generations failing to nurture the life of the mind in the evangelical community (Noel 23). Students should intentionally be chasing after Jesus and faith together throughout their liberal arts experience. This includes academics, friendships, and extracurricular. Lastly, Christian liberal arts students should be gaining knowledge from the material they are learning. For example, when reading or completing an assignment, it is important to not just do the bare minimum to get an A, but rather, fully engage in the material to grow intellectually and spiritually. God can speak through academic materials as well as Christian writings, By being engaged, students are pushed to think critically, which greatly benefits them throughout college and in he professional world, Putting these three specific ideas to practice transform Christian liberal arts students minds, building effective Christian leaders who are equipped for all challenges of life, The world is changing drastically all around us, we are surrounded by sin and closed mindedness.

Tuesday, December 3, 2019

Tobacco Industry Advertising in the EU

Introduction Tobacco consumption is the leading avoidable cause of death in Europe. Traditionally, the tobacco industry in Europe was left to regulate itself since tobacco use was viewed as a matter of personal choice and government regulation was weak. The tobacco industry argued that intense government regulation was unnecessary for a legal product that was used by individuals on their own volition.Advertising We will write a custom term paper sample on Tobacco Industry Advertising in the EU specifically for you for only $16.05 $11/page Learn More However, this attitude changed rapidly in the EU starting from the late 1990s. The EU and its Member States singled out tobacco use as a vital area that needed significant government intervention and control. The Union recognized the significant health and economic burden that tobacco use caused to its constituent States and their citizens. Statistics indicate that 650,000 people in the EU die because of smok e related health issues each year. Berger-Walliser and Bird reveal that tobacco consumption kills up to half of its users (1016). In addition to this, smoking costs the EU about $100 billion annually in health care costs and other indirect costs including premature disability and lost productivity. For this reason, the member states agree that preventing smoking is good for the health and economic outcomes of the countries. With these considerations, the EU has implemented a series of directives and recommendations aimed at reducing tobacco use within the EU. One area that has been targeted in the aim to encourage a decline in tobacco use is advertisement. This paper will endeavor to provide an informative image of the situation with tobacco advertising and sponsorships in the EU considering the legal obligation of EU member states to implement the Directive 2003/33/EC, which effectively banned the advertisement of tobacco products. Advertising and Tobacco in the EU The EU and its M ember States have recognized the many adverse effects that tobacco use causes. To reduce the tobacco consumption levels within the region, the EU has concentrated on advertisement. In spite of persistent claims by the tobacco industry that advertisement does not have any impact in the overall tobacco consumption among member states, the EU has consistently suggested that advertising does indeed affect tobacco consumption. Advertising is regarded as one of the most visible business activities and it aims at attracting people to use the advertised product and increases its market share of the product.Advertising Looking for term paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Advertising therefore plays a significant role in promoting sales and attracting new consumers. According to the European Health Forum, there is a positive relationship between aggregate cigarette advertising and aggregate cigarette consumption (Smith et al. 3). In addition to this, the EU contends that advertising is responsible for the favorable assessment of people who smoke by the rest of society. This social acceptability contributes to the promotion of new smokers therefore increasing the number of tobacco users. The strategies and policies aimed at reducing tobacco use have therefore targeted multiple forms of tobacco advertising within the EU. EU Regulations From its early years, the EU had grand ambitions of reducing tobacco consumption among its member states. One area that has been particularly targeted by the European Commission is tobacco advertisement. In 1998, the European Council issued directive 89/552/EEC, which required member states to impose a mandatory bad on all tobacco advertising and prohibit brand name sponsorship and promotion at public events (Gruning et al. 4). In response to this directive, the EU enacted ambitions legislation that sought to gradually phase out all forms of tobacco advertising and s ponsorships within the EU region in a span of 9 years. This was the first EU directive on tobacco advertising and sponsorship. The complete ban on tobacco advertising was supposed to begin with a ban on billboards and in cinemas, followed by a ban on newspaper and magazine advertising, and finally a ban on advertising in sports venues. The total EU ban was expected to be in place by 2006. However, the ambitious directive failed to get unanimous support as major tobacco companies and some member states contested against it. This eventually led to the legislation being reviewed by the European Court of Justice (ECJ) after contention by players in the tobacco industry. The first EU directive on tobacco advertising and sponsorship was annulled on October 2000 following the successful challenge by the tobacco industry (Gruning et al. 5). The judges in the European Court of Justice decided that the legislation was unlawful and therefore struck it down.Advertising We will write a cust om term paper sample on Tobacco Industry Advertising in the EU specifically for you for only $16.05 $11/page Learn More Council Recommendation 2003/ 54/ EC A significant policy in the effort to prevent smoking in the EU is the Council Recommendation 2003/54/EC of 2 December 2002. This recommendation was aimed at encouraging EU member states to increase tobacco control. Emphasis was made on adopting strategies aimed at preventing tobacco use among the young population. This emphasis was made due to the revelations that up to 90% of individuals started smoking before they reached the age of 18 (Giuseppe 48). This recommendation urges the EU member states to implement laws and measures aimed at preventing access of tobacco products to individuals under the age o18. In addition to this, the recommendation calls for greater restrictions to all forms of advertising of tobacco products. Directive 2003/ 33/ EC The new tobacco product directive implemented to replace the annulled directive 89/552/EEC was the Directive 2003/33/EC of 26 May 2003. This directive imposed an EU wide ban on the advertisement of tobacco products (Smith et al. 7). Specifically, the directive prohibited tobacco advertising in the press and printed media, and on the internet or by email. The only form of advertisement permitted was publications intended exclusively for the tobacco trade. The directive also imposed restrictions on sponsorship and according to the directive, radio advertising of tobacco products is prohibited, and radio programmes may not be sponsored by tobacco companies. Sponsorship of events involving several EU member states by tobacco companies was also prohibited and the distribution of free tobacco or promotional material during national sponsored events banned. All member states were required to comply with the directive by 2005 (Smith et al. 8). All members were expected to come up with penalties that would dissuade the tobacco industry from viola ting the terms of the directive. The effectiveness of Directive 2003/33/EC was hampered since it failed to regulate indirect advertising. Specifically, the regulation did not regulate the use of non-tobacco products to promote tobacco brands. This weakness was exploited by tobacco companies, which replaced direct advertising with indirect advertising (Smith et al. 10). In addition to this, this directive was week since it did not result in a complete ban on tobacco advertising. The industry is still able to advertise in cinemas and on billboards. In addition to this, tobacco advertisement can occur using merchandising. Tobacco companies are also permitted to sponsor events with participants coming from only one EU member state.Advertising Looking for term paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Directive 2010/ 13/ EU This â€Å"Audiovisual Media Services Directive† imposes some regulations on the manner in which advertisements may occur through audiovisual products. This directive addresses a major setback in Directive 2003/33/EC namely indirect advertisement. The Directive prohibits audiovisual commercial communication that promotes tobacco usage by the viewers. Following the implementation of Directive 2003/33/EC, the tobacco industry had used indirect forms of audiovisual commercial communication to circumvent the ban and therefore promote their product (Smith et al. 10). The Directive closes this loophole by banning the use of indirect advertisement by the tobacco industry. The directive prohibits product placement of tobacco products in all audiovisual material circulated within the EU zone. The Effect of Regulation in EU The EU has recognized that tobacco products are exceptional and required additional regulation. The various directives and initiatives implem ented by the EU to deal with tobacco consumption have had tremendous impact. The various policies and directives implemented have had significant positive outcomes in Europe. The trend in the EU has by the large been towards the achievement of a smoke-free Europe. The European Commissioner for Health and Consumer Policy in 2011 declared that over the past decade, a clear trend towards smoke-free environments has been noted in some of the EU member states. In spite of the annulment of the directive 89/552/EEC, some countries still implemented their own legislation stimulated by this directive. Supporters of the phased ban proposed by this directive such as the UK initiated their ban in December 1999. The UK government expedited the ban on print and billboard advertising on December 1999, which was two years before the EU ban would have come into effect (Giuseppe 45). Increasing legislation by the EU has effectively discouraged new entrants in the European market. MarketLine Industry Profile reveals that due to advertising restrictions within EU member states, new entrants would find it increasingly difficult to establish a brand (14). Due to advertising restriction, brand awareness is difficult to generate in the European tobacco market. The tobacco market has therefore continued to be dominated by the large players such as British American Tobacco, Philip Morris International and Imperial Tobacco Group. The EU environment has taken significant steps to reduce the number of new smokers. Research indicates that most people begin smoking before reaching the age of 18. The EU has made significant steps towards preventing smoking among children and young people. Targeting this group is important for a number of reasons. To the tobacco industry, the young market represents the future consumers of tobacco products (Berger-Walliser and Bird 1020). Introducing this group to tobacco ensures that the future growth in tobacco consumption is assured. For the European Healt h Forum, preventing this group from taking up smoking presents the most effective strategy of reducing tobacco use. A number of strategies have been employed to discourage underage smoking. To begin with, Directive 2003/33/EC imposed a ban on the sale of tobacco to minors in all EU member states. Stiff penalties are imposed on any retailer who violates this legislation. In addition to this, advertising to children is prohibited. In the latest move to discourage tobacco use, the European Parliament has approved a ban on flavored and menthol cigarettes. This ban, imposed in July 2013, aims to limit the appeal that cigarettes have to children and young people (MarketLine Industry Profile 17). The EU has made use of health warnings to dissuade individuals from taking up smoking. Evidence reveals that health warnings can promote smoking cessation and discourage youth uptake (Giuseppe 210). The EU adheres to the â€Å"Framework Convention on Tobacco Control† (FCTC) which is an inte rnational treaty devoted to public health. The union has therefore revised its labeling policies to meet the guidelines stipulated by the FCTC. In response to the EU policies informed by the FCTC, Member States have imposed regulations on the mandatory health warnings to be displayed on each cigarette packet. There are laws that require tobacco packaging to describe the harmful effects of tobacco in large and clear print. The effectiveness of package warning depends on factors such as size and the position of the warning text or image. The EU requires warnings to cover at least 30% of the principal display areas on each package. Recommendations have also been made for pictorial warnings to be included. While it is not a mandatory requirement, the EU allows countries to use pictorial health warnings and actually has a list of recommended images that might be used for this purpose. Research indicates that pictorial health warnings are highly effective in reducing consumption levels of tobacco products (Berger-Walliser and Bird 1020). This warnings increase motivation to quit and help former smokers to remain abstinent. They also have a discouraging effect on youth to start smoking. The EU has been engaged in moves aimed at implementing plane-packaging regulations in Europe. This is in response to the proposals made by Article 11 of the FCTC. The FCTC encourages the adoption of plain packaging to achieve the desirable outcomes of reduced tobacco use. Plain packaging has the potential to encourage a less favorable assessment of people who smoke. Berger-Walliser and Bird reveal that packaging leads to significant image factors with smokers who consume certain brands being rated as trendy, stylish and outgoing (1043). These positive attributes contribute to the favorable assessment of people who smoke. With the introduction of plain packaging, the brand elements and brand imagery will be removed. Individual governments have played a major role in the implementation of the policies against tobacco advertisement. The reason for this is that bans on tobacco advertisement are considered a health and safety issue meaning that they fall within the realm of individual national governments in the EU. The commitment of most EU states has led to the positive trend towards the achievement of a smoke-free Europe. However, there is still opposition from countries where the influence of the tobacco industry is still strong. Germany stands out as one of the few EU member states with strong opposition to stringent policies against tobacco. Gruning et al. document that Germany has consistently employed weak tobacco control policies (6). The country also demonstrates strong opposed to the EU tobacco control legislation. This negative influence of Germany has slowed down the rate of change in tobacco control legislation. Even so, most governments have shown support for anti-tobacco legislations. Opposition to EU Regulations The tobacco industry has been the stro ngest opponent to any comprehensive ban on advertising. The industry asserts that advertising does not have any effect on aggregate consumption but rather affects the share of customers a particular brand is able to win over in the cigarette market. The tobacco industry has seen EU regulations as a major threat to the future growth and productivity of the industry. The major companies in this industry have therefore engaged in activities aimed at preventing policies that are detrimental to the tobacco industry. Research by Smith et al. reveals that tobacco companies such as BAT have engaged in the promotion of IA in Europe as a measure to undermine anti-tobacco policies (3). Secret tobacco industry documents made public through court orders have shown how transnational tobacco corporations have joined forces to counter policies that inhibit the industry. The strategies used by the tobacco corporations include influencing specific countries to undermine strong conventions against the tobacco industry. Smith et al. observe that Germany was earmarked by the transnational tobacco corporations as one of the countries that would play a big role in undermining the effect of anti-tobacco policies including the strong Framework Convention on Tobacco Control (7). Gruning et al. confirm that the tobacco industry has made use of some EU member states to limit the EU mandate and therefore weaken the anti-tobacco legislation (21). Germany has been lobbied by the tobacco industry to push against a comprehensive mandate on the issue of tobacco advertising. The country has played a part in the refusal to grant the EU more competences and therefore expand its mandate. Germany has been able to achieve some measurable success in this because of its considerable economic and political influence in the EU. The European environment has witnessed a greater push for risk assessment and impact assessment. Before a major EU policy can be made, an impact assessment (IA) must be made. Ide ally, IA as a tool for evaluating potential legislative changes ensures that policy decisions are more transparent, scientific, democratic, and rational. Tobacco companies have pushed for more business-oriented impact assessments before policies can be implemented. This has benefited the companies since the IA often favor corporations. Smith et al. state, â€Å"The tobacco industry has already used IA commitments and the requirement for stakeholder consultation to actively challenge EU tobacco control legislation† (6). The tobacco industry has overemphasized on the negative economic costs associated with anti-tobacco laws and used this argument as the grounds for weaker legislation. The tobacco industry has attempted to underplay the health impacts of its products while prioritizing business interests. This suggests that IA has been used to advance the interests of major corporation even at the expense of health. Discussion and Conclusion The European Union has established it self as a global frontrunner in tobacco control. This union has imposed some of the most stringent policies to deter tobacco use and therefore citizens in the member states from the harmful effects of tobacco use. From the information provided in this paper, it is clear that the EU has made significant strides against tobacco advertising. There has been a marked reduction in advertisement and the tobacco industry’s growth has been protracted. The EU tobacco market has not witnessed any new entrant due to the advertising limitations imposed though the EU. The EU has therefore experienced a decline in consumption of tobacco over the years. Even so, tobacco use is still a pressing concern for EU member states since tobacco consumption remains to be the leading contributor to disease and other chronic health problems. The EU environment has been characterized by intense opposition by the tobacco industry to some policies meant to reduce tobacco consumption in the EU region. The p aper has noted how tobacco lobbyists have influenced some member states to make their case against stringent measures. The opposition by the tobacco industry continues to be a challenge that must be addressed for a smoke-free Europe to be achieved. Works Cited Berger-Walliser, Gerlinde and Bird Robert. â€Å"The Impact of Plain Packaging Regulation on Illicit and Non-Illicit Tobacco Products in the European Union.† North Carolina Journal of International Law Commercial Regulation 38.4 (2013): 1015-1060. Web. Giuseppe, Torre. Smoking Prevention and Cessation. London: Springer Science Business, 2013. Print. Gruning, Thilo, Heide Weishaar, Jeff Collin and Gilmore Anna. â€Å"Tobacco industry attempts to influence and use the German government to undermine the WHO Framework Convention on Tobacco Control.† Tobacco Control 21.1 (2011): 1-47. Web. MarketLine Industry Profile. Tobacco in Europe. London: Marketline, 2012. Print. Smith, Katherine, Fooks Gary, Collin Jeff, Weis haar Heide, Sema Mandal and Gilmore Anna. â€Å"‘Working the System’—British American Tobacco’s Influence on the European Union Treaty and Its Implications for Policy: An Analysis of Internal Tobacco Industry Documents.† PLoS Medicine 7.1 (2010): 1-17. Web. This term paper on Tobacco Industry Advertising in the EU was written and submitted by user Brenna Rosario to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.